I’ll admit it: I would also focus on likes and views because they make me proud. But those are not the only aspects that you should keep in mind. There is still a lot of work to do in order to improve your brand and optimize your resources. That’s when a social media agency comes in. So, what do they provide for you? Let’s take a look.
A lot of valuable data
Stop knocking on doors. It consumes a lot of time, effort, and, obviously, money. To win the game of social media you need accuracy. Using the data obtained from your social media to identify your audience means the difference between using a kitchen knife and a scalpel in a surgery
There are lots of tools available to analyze data online. Google Analytics, Sprout Social, and Loomly are some of them. But you can’t just look at a graph and know what to do. You need experts!
Social media agencies and influencers represent one of the most valuable crossovers in Marketing.
Influencers are a very powerful tool for any social media account. They can help build people’s opinions. Most of them have very defined audiences. Overall they are a great option if you want to introduce your brand or product into new markets.
The natural talent of influencers plus the analytic and careful thinking of a strategic planner is a great mix online. Not only that, but a social media agency can do research on influencers to provide the one that best suits your brand.
Knowledge of social media
This might look obvious, but think about it: why is one social media more adequate than other? Which one is better for your brand? Are you considering how much competition there is? And how much market potential?
Also, consider that social media is constantly evolving. New apps and networks appear every day, all of them trying to be new and different. Even just the ones we already have. They frequently change their interface or even their very essence. What if Twitter decided to reduce the number of characters to one hundred?
Studying and updating the knowledge of social media is also an important part of the service you can get.
So there you have it. Hopefully, you learned a bit more about why social media agencies are good for companies. You should also talk to your agency about these aspects of the job, so you get the most out of their work. Remember that no matter how good you are at community management or content creation, it is always better to leave it to the experts. That way you can focus on your products and services and stay competitive.
Contact our ABC Digital team of professionals, we will help you!