The marketing agencies use several marketing tools to help their clients to measure their goals for the advertising of their brand or product. The are several softwares to measure the analytics of the platforms and media channels used to advertise your products. One of the most used by an analytics agency is google analytics.
Analytics Agency: the job of analytics software
His job is to pick up, store, and analyzed the data from the different work platforms. The software then shows the results and metrics to the agency, who will convert this information for their clients.
The main purpose is to measure the advance and results of their advertising campaign or project, to make decisions regarding the actual strategy or the change of it.
Who uses these types of software?
Marketing agencies use these and other marketing tools for delivering to the clients a complete analysis. An analytics agency is an agency specialized only in analytics microdata and big data, however, the majority of the advertising agencies, use this type of software to offer them as a complement to their advertising campaign.
What to look for in a software analytics
The clarity in reports, a platform that can handle and change to different others for customizing, choosing software that suits your needs, can´t be an easy job, reason why specialized agencies exist. Depending on the type of company that you run, will be the importance of metrics for you.
As we mentioned earlier this tool is used almost like a subproduct inside a marketing campaign with a lot of different aspects, nevertheless, if your company is dedicated himself or depend on data numbers to measure his work, probably the best solution will be to find an analytics agency or an Advertising agency with this services.
After that, there is more
Just to give yourself an idea of the way they work and the tools that they could use. Besides Google Analytics and Data Studio, there exist other software that helps simplify the numbers by showing different dashboards and making data more intelligible.
Analytics agency, Supermetrics, and Reportgarden are some among a lot of other software, that will allow the agency to pull out the data and metrics of different Analytics.
An example of this will be Google Analytics turning it into Excel sheets. Agency analytics synthesis and makes it easier to read the data studio for the client.