AD Agency is the common term for an advertising agency. What they do and how they work, is something really easy to explain. In short terms, their job consists of being the channel of communication between a brand and its consumers.
Through advertisements, commercial campaigns, social media management, and other communication channels. Knowing if your brand or product needs one, will depend on your priorities mid and long-term.
Does the size of my company matter?
The answer to that question is yes! For an Ad agency, knowing the size and reach of a brand, can mean everything in terms of setting reachable goals and creating a call to action. Most Ad agencies accept both small and bigger clients, but their approach must be entirely different.
Look for agencies that handle brands similar to yours. In this way, you can give an idea of the type of campaign that you will be looking for, and the experience that the Ad agency has on the matter.
Another important thing to consider is the Ad agency-client relationship. The more personalized attention an agency shows to their clients, the most confident and easy will be to work together. Remember that they will become a part of your brand by representing it and showing your audience who you are.
The moment of truth
A meeting is where the Ad agency and the client get to see the metrics and data that will show measurable results of the success or lack of it that the ad campaign has had. However, sometimes the way they show the results, whether it is in graphics or other platforms turns out to be not so easily understandable for regular people.
The right Ad agency will most surely make sure that the results are understandable and easy to read for its customers.
Friendly, creative, and authentic
In conclusion, an Ad agency must be friendly in matters of advertising, social responsibility, deadlines, and understanding of the client, same as showing understandable and easy to read results. Creative, with their campaigns, offering trendy and up to date marketing tools and techniques to stay relevant.
Authentic and loyal to their customers, an ethical code must be followed to provide their clients with original content that hasn’t been used in other advertising campaigns. We hope that you find the Ad agency that matches you and your product by following these advices.