Do you know what is the meaning of SEO? We tell you about it!
The Word SEO
The meaning of SEO starts with its own term.
Seo stands for Search Engine Optimization. This is the action of increasing website traffic in quantity and quality matters. In other words, the better SEO you have, the easier and faster your customers will find your site through organic results. When people search for something on the internet, search engines such as Google, Yahoo, and others show them results founded by SEO . But what does an SEO is all about? Well, it has the purpose to understand what people are looking for, what type of content they are searching for or like to consume. To understand this, the search engines look and find the websites that suit your request better. How do they do it? By analyzing data and processing it into SERPs.
What Is The Meaning of SERPs?
The meaning of SERPs is an index of all the options or results that the search engine (Google, Yahoo, etc.) has found for our requested. So behind going on the internet, type a few words, and finding the answer, there is a lot of work and effort from a good SEO and search engines. The SERPs would show you the more assertive options to resolve your questions or whatever it is that you may be looking for. the search engines run a process of crawling, indexing, and ranking the results obtained through the sites, then you will find the page results ordered from most to least relevant, making the work of finding your site or product resumed in just a click.
Why SEO Is Important?
If you already know the meaning of SEO, let’s continue with its relevance in digital strategy.
Imagine you are in a sea full of choices waiting to be found. As we said earlier the search engine will search for the information required by the user, and the way of doing it it’s by your SEO . Not having a good SEO , means not to be found, as simple as that. You can always pay for advertising, but results show that advertising will only take you up to some point, the major online traffic, depends on the search engines and they work through showing organic results.
Ok, but How Do I Do It?
A good SEO must respond to the needs of the consumer: what are they seeking, through which words, and what is the type of content that they would like to use? Knowing this will allow you to have a website with both quantity and quality website organic traffic. Now, knowing your consumers is just one part of SEO , the other part it’s making it visible to crawlers finding you and rank you into SERPs.
Google, for example, has WebMaster Guidelines with some basic principles to follow. This is to be more eligible, like a list of dos and don’ts.
By following some easy steps you can improve your SEO and make it easier for users to find you. Also, you can always approach an SEO Agency to handle it better. Find one with experience that can take you to the next level.