To understand the meaning of SEO you don’t have to think exclusively in absolute rules. When we refer to this concept, we are talking about bringing quality to the content by focusing on the user’s needs. SEO is, in fact, the process of improving a website to make it rank higher in search engine results, by using a few techniques.
It all comes around to providing a series of structured data to search engines. We must give them context about the content we are offering. It also implies understanding that writing for the internet is also thinking about how our content is going to be consumed.
There are many perspectives to look into. We could also define it by differencing paid positioning withorganic positioning. In this case, it is basically about getting people to visit your website without having to pay directly for advertising.
What does SEO mean specifically?
SEO is the acronym for Search Engine Optimization. It refers to strategies focused on driving more traffic from search engines to different websites. It’s also the enhancements that help websites rank much higher on search engine results pages (SERPs).
Studies show that sites positioned on the first pages of search engines receive most of the clicks. In this way, the number of people clicking on a website (CTR) displayed on a search engine, for example Google, will gradually decrease the further the website is from the top of the page ranking. If you can configure your SEO technique correctly, your organic traffic will start to gain volume and increase over time, while, for the same use, paid advertising needs constant financial investment. An interesting fact related to this is that search engines can provide 93% of the traffic of a site.
Even Google needs help
For us to understand SEO, it is important to take into account that search engines are becoming more and more advanced every day, algorithms are constantly changing, so some techniques stop working while others are more frequently implemented.
As part of our organic positioning strategy, in addition to offering users excellent content, we will also consider aspects that will help search engines better understand that information.
But even so, there is one thing that remains constant: SEO is one of the main sources of long-term traffic. It’s implementation indeed requires a lot of work, and the benefits may not be seen from one hour to the next, or from a day to another, but leaving this set of techniques aside is a mistake that will inevitably end up costing a lot of money.
At ABC we are specialists in the organic positioning of websites. Contact us so that we can boost your own brand!