Choosing the right Analytics Agency for your business
Current times force us to trace our steps and analyze them to focus on what we have been doing well, or to change our strategy completely. However, data and information analysis can be a headache for most. In that case, an analytics agency can take some weight off your shoulders.
The main objective of this kind of agency is to provide the information you need to be able to optimize efforts and achieve better results in your business. Depending entirely on the trial and error method is no longer necessary!
If you want to know what to take into account when choosing a good agency, keep reading this article.
Tell us what you want, we tell you which Analytics Agency you need
Before thinking about which analytics agency you are going to marry, it is important to understand your own expectations and limitations: what is the core of your business, what are your long and short-term goals, what resources do you have?
You wonder why it is important to establish the direction your strategy is facing? Because not all agencies use the same action methodology to materialize projects and pull objectives. It is crucial that you choose the one that fits your business perfectly.
For example, there are analytics agencies that focus on industries, stages, or even specific purposes. As in love, you must first know yourself and then begin the search for your partner.
Compatibility is the key in this first step!
What to define when you’re defining your brand?
We know it can be a bit daunting for you to define your goals if you never did. Therefore, we summarized the most important things to take into account when choosing the analytics agency that best suits you:
Your existing data
It is relevant to know what data assets you are currently creating in your company. For the research you can include information from marketing channels, product data or operations.
The purpose of the data in your company
Think about the role of data in your search: what you want to transform the information into or what you will make of it. Perhaps it can be to focus a message, to achieve a better positioning in a marketing channel, to bring traffic to a web page or to boost the conversion of clients.
It is essential to define what is the maximum and minimum possible budget that you are able to invest in analytics. Once that is set, you will be able to choose an analytics agency suited for your terms.
As a last step, it is important to know where you want to go with your analytics results. Your partner agency can translate the information into optimal material for your business.
You might use data to optimize your processes and thus reduce costs, or try to reach new markets through your customers’ information.
What should we look at when hiring an Analytics Agency?
It is time to find the prince charming of agencies. Each agency will be different in its methods and results, the only thing that should not be conspicuous by its absence is the ability to achieve the results that they preach about in their descriptions.
Experience, commitment and resolution is what differentiates a good analytics agency. It is your job to investigate the path traveled by each of their clients while working with them. How can you do it? Visiting the brands’ home page to check what work has been done, and verify that the content is relevant enough to attract guaranteed traffic.
If an agency produces compelling, engaging content means that it has the capacity to keep trends always up to date, a proactive attitude towards proposed actions, and the correct determination to conclude on expected results. This is just what you need.
At this point you are probably more on track to find the right analytics agency for your brand.
If you would like to have a panel of experts to serve you on the subject, ABCW Digital is one of those players that turn all your projects into victories. If you’re not sure, you can talk to our own clients.
Would you like to know more about us? Contact us! The consultation is totally subsidized.