How can a SEO Company help me improve my website?

How can a SEO Company help me improve my website?

If you are here, we want to congratulate you. This happened because you reached a moment in your business in which you understood that there are many determining factors of success beyond content on the internet. Before explaining how a SEO Company can help you, let’s start by defining what SEO is.

The acronym SEO stands for Search Engine Optimization. This means, in short, adapting a website to the conditions imposed by search engines. As you know, there are several search engines operating throughout the web. In this article, we are going to focus exclusively on the most popular of them: Google

Beyond the commercial goals that you have set for yourself and your business there are many other factors that you should have present. These factors will determine the positioning of your website in the search engine results pages (also known as SERPs). And, at the end of the day, they will determine the number of customers that will access your site through a search.

Had Google not defined a standard of requirements with which to comply, the ranking process of the sites would be a real chaos. That is the scenario where a SEO Company kicks in.

What can a SEO Company do for my site?

The adjustments that Google makes to its algorithms are usually spontaneous. And in many cases, they are also quite radical. If a website consists of a single page  adapting to these changes will be simple. But what happens when the site is made up of hundreds of pages?

A SEO Company generally has a team of professionals who are constantly monitoring these changes that Google imposes. They should be specialists from different areas, for example, website programming, graphic design, digital marketing, copywriting, etc.

Imagine having to restructure an entire site. That’s what happens with SEO, the work can be endless. Making the necessary adaptations can be a very hard job for someone who is not used to working day to day in the digital world.

This is why having the help of a SEO company can be the determining factor in the success or failure of any business that enters the digital world.

What happens after my website is optimized?

There are different ways of structuring websites, which depend on the three fundamental technologies of the Internet: HTML, CSS, and Javascript. You may have heard those names and maybe you know what each one is for. But to exemplify the work that needs to be done, we will show you three examples of how the slightest change can increase or decrease scores for the Google ranking.

 

  1. HTML: is the hypertext markup language. Basically, its function is to give structure to the website. A clear example of how the tech giant will evaluate you from this perspective is the headings structure. Headings are the titles that are placed on the site, in descending order according to the importance of the content, on a scale of 1 to 6. An example of a penalty by Google, in this case, is the H1 title. If you place more than one, you will be penalized.
  2. CSS: it is not uncommon to find cases of websites that add the images from this file. This is one of the most common causes of penalties by Google. The images must be included in the HTML, with their corresponding tag.
  3. JavaScript: a file with this extension that is badly programmed, or even out of order, will reduce the performance of your website. It may even happen that it is perfectly developed, but there are factors external to Google that will harm your site from this perspective: EcmaScript. The slightest change that is not taken care of in time, will considerably reduce several issues of speed or performance, which can directly influence the loading time. And in this case, Google will not be happy.

As you will see, there are many factors, some even unrelated to Google (if that is possible today) that will condition your website when it is presented in the SERPs. That is why you must have the support of a SEO Company like ABC Digital. Contact us, let’s start improving your site!

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