When you are at the head of a company, you find yourself in the need to find the best options to reach the top in the fastest way possible. Therefore, on ABC Digital we are going to explain the differences between two different methods you can use. First, you can use Outbound Marketing. Secondly, you can use Inbound Marketing with the help of a specialized agency. Which one is best? Let’s find out!
The concept of Inbound Marketing
This type of marketing is used to describe non-intrusive techniques whose goal is to attract customers. They use valuable content to bring customers willingly to your brand.
This type of digital marketing has multiple advantages. Here we list some of them.
- It makes valuable content for the audience
- It has a low cost
- Produces more web traffic
- Upgrades branding and visibility
- Allows for metrics to be made
- It is profoundly focused on customers
- Builds the buyer persona
- It is not intrusive
- Agencies usually have a high Return of Investment (ROI) rate
- Communication with customers is bidirectional
Inbound Marketing is not just a good thing. Next are some disadvantages that should be considered when using this strategy.
- Results are long term
- There is huge competition online
- It requires a lot of planning
What is Outbound Marketing?
Outbound Marketing is the complete opposite of Inbound. it is defined as every action that is taken to sell a product or service in a direct way, the same model as traditional marketing. It uses traditional methods such as radio, television, and big or small format printed advertising.
Advantages of Outbound Marketing
Being old and traditional doesn’t mean being bad. Let’s take a look at some advantages of outbound marketing.
- Segmentation of the target market
- Face to face contact
- Short term results
- Bigger reach
- Communication is massive
Disadvantages of Outbound Marketing
On the other hand, we also have some disadvantages.
- Its main goal is just to sell and people realize it
- It is intrusive
- Costs are high
- Communication is unidirectional, there is no interaction
- Its impact cannot be easily measured
- The changes it makes take longer
- Limited information about the products or services due to its cost
¿Inbound or Outbound Marketing?
To answer this question we have to keep in mind that not all audiences are familiarized with paid media. Because of that, before developing any marketing strategy, you should consider using the help of an Inbound Marketing Agency to study and get to know your customers and so be able to decide the most appropriate for your company.
However, if you want to get the best results, it is advisable to mix the use of traditional marketing with inbound marketing if possible. You can contact an agency to learn about what suits you best.
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