SEO Meaning: a starter’s guide for basic digital marketing
Digital marketing has paths where it is easier and to start. One of them is SEO, a term that you must know if your mission is to position your company as a well-known, operating and respectable brand. The actual SEO meaning has to do with a set of techniques that can give massive visibility to your company in Google pages.
Let’s start with the obvious. SEO stands for “Search Engine Optimization” a process that has one objective: getting organic and free traffic (not paid for) through search results in sites like Google. These are called SERPs (Search Engine Results Page) and are the actual display you see when you look for a specific word, phrase or service on a search engine.
Google is the most popular platform, so SEO oriented services often rely on Google algorithms as a complement to achieve this desired visibility. Sites positioned on the first pages of search engines receive most of the clicks, so it’s an opportunity to test your site with potential customers.
Why is “SEO meaning” amongst the top Google searches?
SEO meaning is one of the top searches in Google by companies that want to achieve success in the digital environment. Users are constantly searching on Google for the services and products they need. Knowing this, companies that offer the same range of services and goods are all trying to rank high on Google with certain keywords that are relevant to what they are selling.
The number of people clicking on a website (CTR) displayed on a search engine will gradually decrease the further the website is from the top of the page ranking. So to put it plainly, if you can configure your SEO technique correctly, your organic traffic will start to gain volume and increase over time.
On the other hand, paid advertising needs constant financial investment and has its own set of techniques. The actual fact is that search engines can provide 93% of the traffic of a site, and that is all organic.
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Steps for a basic SEO strategy
SEO meaning is equal to good positioning techniques in Google. There are some steps that you must follow in order to design an optimal SEO strategy. Some of which are:
- Identify relevant keywords for your own business. This means taking into account good search traffic potential and smart words that can identify with the services you offer online..
- Create high-quality, useful content and optimize it for search engines and for users. Content with value is especially favored by Google algorithms, but it is not the only thing that matters. You should also ensure that your site is active, stable and allows healthy navigation.
- Include relevant links from high-quality sites (sites that already have a healthy reputation within Google) and elaborate on a link building strategy that favors the circuit to your site.
- Measure results with immediate feedback and live precision. It is important that your SEO strategy revolves around trying different options and result monitoring.
Search engines like Google discriminate all of the content that is posted online and build their own value hierarchy. There is a complex set of rules that the Google algorithm uses to distinguish between useful and not so useful content.
One simple way to know if you are producing something that is really valuable is to answer these questions: am I helping someone by posting this content? In how many ways? In which ways? For starters, these could serve as a guide to know that you are not delivering just clickbaits or irrelevant stuff.
SEO is visibility, what else?
SEO means visibility, but that doesn’t mean that your business will thrive by exposure only. It is a very powerful tool to see to what extent your company can expand and grow its market gap. Its actual importance, as always, relies on your business and the differentiated attention your company can provide.
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