Inbound Marketing

Inbound Marketing: a comprehensive and specialized service for each company

Inbound marketing is a commercial methodology that aims to attract customers through the creation of valuable content and tailor-made experiences.

This strategy searches for clients and centers on the visibility of the results, so that potential buyers come closer to one’s business and not to the competition. The content provided through inbound marketing is educational, entertaining and generally well received by users given its commercial value. When done correctly, inbound marketing can generate results far better than traditional marketing, which tends to interrupt prospects rather than openly inviting them to participate.

Besides potential client conversion (sales) and new customer retention, inbound marketing helps to boost social media content to gain recognition, acknowledgement (branding) and good SEO positioning.

How do we integrate HubSpot’s Solution Partners Program?

We build the best inbound marketing strategy hand in hand with Hubspot.

What are the steps of our strategy?

Attraction

-Define the buyer’s profile

-Implement content audits

-Create new content in different formats

-Optimize for search engine positioning

-Analyze and implement main topics or content pillars

Interaction

-Include precise Calls To Action

-Create destiny websites or data forms

-Create landing pages to strengthen the bond between companies and users.

Delight

-Execute lead nurturing actions

-Create targeted content

-Expand content delivery (Email marketing)

-Personalized Emails

Why implement an inbound marketing strategy?

• It is more economic than traditional marketing

• The focus is on the client, not the product or service

• Generates client fidelity with the company

• Generates long and short term results

• It is measurable at any stage of the Customer Journey

Attraction Tools:

Announcements

Videos

Blog Publications

Social Media

Content Strategy

Interaction Tools:

Lead Streams

Email Marketing

Sales Opportunity Management

Conversational Bots

Marketing Automation

Delight Tools:

Smart Content

Email Marketing

Conversations Inbox

Attribution Reports

Marketing Automation

Inbound marketing vs traditional marketing

Inbound Marketing strategies are excellent to integrate different factors that converge in sale closures and company growth. These strategies make it possible to measure results more effectively and precisely with conversion funnels. In this way every company or business can focus on customer service and customer experience.

Change starts now! Learn more about Inbound, contact us!