Inbound Marketing is a methodology that aims to create valuable content, focused on making results visible, educating and entertaining the user. These contents have proven to have a positive effect on user conversions, branding and SEO positioning.
Our HubSpot-Integrated Inbound Marketing program consists of three stages: Attraction, Engagement, and Delight. Compared to traditional marketing, this methodology has proven to be cheaper, more easily measurable, and more customer-focused. In addition, it generates loyalty and effective results in the short and long term.
Inbound Marketing: a comprehensive and specialized service for each company
Inbound marketing is a commercial methodology that aims to attract customers through the creation of valuable content and tailor-made experiences.
This strategy searches for clients and centers on the visibility of the results, so that potential buyers come closer to one’s business and not to the competition. The content provided through inbound marketing is educational, entertaining and generally well received by users given its commercial value. When done correctly, inbound marketing can generate results far better than traditional marketing, which tends to interrupt prospects rather than openly inviting them to participate.
Besides potential client conversion (sales) and new customer retention, inbound marketing helps to boost social media content to gain recognition, acknowledgement (branding) and good SEO positioning.
How do we integrate HubSpot’s Solution Partners Program?
We build the best inbound marketing strategy hand in hand with Hubspot.
What are the steps of our strategy?
-Define the buyer’s profile
-Implement content audits
-Create new content in different formats
-Optimize for search engine positioning
-Analyze and implement main topics or content pillars
-Include precise Calls To Action
-Create destiny websites or data forms
-Create landing pages to strengthen the bond between companies and users.
-Execute lead nurturing actions
-Create targeted content
-Expand content delivery (Email marketing)
Why implement an inbound marketing strategy?
It is more economic than traditional marketing
The focus is on the client, not the product or service
Generates client fidelity with the company
Generates long and short term results
It is measurable at any stage of the Customer Journey
Sales Opportunity Management
Inbound marketing vs traditional marketing
Inbound Marketing strategies are excellent to integrate different factors that converge in sale closures and company growth. These strategies make it possible to measure results more effectively and precisely with conversion funnels. In this way every company or business can focus on customer service and customer experience.
Change starts now! Learn more about Inbound, contact us!